ORIENTATION
Crafted for ultimate comfort underfoot
Professional Business Athletic Shoes
TARGET AUDIENCE
Office workers aged 30 to 55
Target Audience
30-55-year-old working professionals
STYLE
Casual Max Cushioning Collection
Style
Business Casual Sport Chic Height Boost
SCENARIOS
Daily Commute
Scenario
Commute
Brand Story
Brand Story
Started in 1995
Built for comfort
Sprandi was founded in 1995 by Mr. Dinesh Shahani, focusing on technological innovation and the pursuit of a comfortable sports experience through its proprietary "Sports Comfort System."
Spanki is deeply committed to the global market, with operations spanning multiple countries and products exported to the UK, Russia, New Zealand, India, and beyond. With a global perspective, we deliver comfortable sports experiences that have earned recognition from consumers worldwide. Brand founder Dinesh Shahani's wife, Anju Shahani, specializes in holistic wellness as a Laughter Yoga Instructor and Happiness & Inner Strength Coach. Her philosophy of healing and relaxation complements Spanki's core ethos of comfort and ease, adding a human touch to our brand.
In 2016, Anta Group officially acquired the Spd brand, leveraging the group's industrial resources to drive brand upgrades. In 2017, Spd entered the Chinese market and steadily expanded its offline retail channels. To date, it operates more than 150 stores across China, delivering lightweight, highly adaptable, and all-scenario comfortable footwear to domestic consumers.
1995
Year Founded
150+
China Retail Stores
30+
Global Business Countries
2016
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Product Line
Product Line
Covers a wide audience, meeting comfort needs across diverse scenarios.
BUSINESS WALK
Business Casual
Light Business Style · Market Differentiation
Target Group: 30-50
FASHION WALK
Fashion Walk
Fashionable Height Boost · Sporty Casual
Target Group: 20-35
COMFORT WALK
Comfortable Stroll
Comfortable Walking · Sporty Casual
Target Group: 30-50
Business Casual
Target Group: 30-50
Light Business Style
Market Differentiation Style
Target Audience: 30-50 years old
Light Business Style
Market-Adapted Style
Fashion Walk
Target Group: 25-50
Soft增高
Stylish Sporty Height-Increasing
Target Audience: 25-50 years old
Soft Height Elevation
Fashion Sports Elevation
Comfortable Stroll
Target Group: 35-60
Comfort Tech for Long Steps
Multi-layer comfort feel
Target Audience: 35-60 years old
Long-Stride Comfort Technology
Multi-Layer Comfort Sole
Comfort Technology
Spendi Comfort Technology System
From outsole to insole, from upper to last—engineered for all-around comfort.
Sole Technology
SOLE TECHNOLOGY
SPRANDI BURNFOAM: Enhanced rebound and flexibility technology for an ultra-lightweight, supple feel. DOME rolling forefoot design relieves pressure and reduces impact, transforming harmful shock into propulsion for your next step.
Insole Technology
INSOLE TECHNOLOGY
Co-developed with Ortholite, a global leader in insole technology. Each shoe features a custom-fit insole for a sofa-like touch. Moisture-wicking, antibacterial, and eco-friendly design delivers the safety of barefoot wear and all-day comfort that won't tire you out.
Banmian Technology
Advanced Technology
Engineer Mesh, Exoknit, LITHE-WOOL, TPU-care yarn, EEO-ECO YARN, and other upper materials meet diverse scenario needs.
Shoe Last Space
LAST SPACE
Designed for Asian foot shapes to give your toes room to spread naturally. Using Sweden's Volumetal 3D scanning technology, we've collected over 300 million foot data points and developed up to 100 shoe lasts in total.
3cm Comfortable Height-Increasing Shoes
ELEVATOR 3 DIMENSIONS
Designed specifically for women to add height, achieving a subtle lift of 4–6 cm. The one-sole design offers the perfect fit with 38–50 degrees of angle, while the 10–15 degree slope ensures an elegant silhouette.
RETAIL PROMOTION
Retail Boost
People First, Footwear First
People-first
HUMAN-CENTERED
MEMBER
REPEAT PURCHASE VOUCHER
Member Repurchase Coupon
POINTS
REDEEM VOUCHER
Points Redemption Coupon
Shoes First
SHOE-CENTERED
Professional shoe care
Free insoles included with each quarterly order
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