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ISPO Russia

21.09.2005

SPRANDI International Ltd. took part in the first ISPO Russia exhibition called «International Trade Fair for Sports, Hardware, Footwear & Apparel for the Russian Federation, Eastern Europe & Central Asia” which took place from 14 to 17 September 2005 in Crocus Center.

Participation in ISPO Russia organized by one of the leading tradeshows brands with support of Russian Sports Industry Association and Sport Communication Group opened a wide range of opportunities for SPRANDI the main of which was presenting the company to the world sports community: its brands, positioning, footwear and apparel collections.

SPRANDI stand was one of the most dynamic and interactive tradeshow stands – the company’s target was to provide lots of information about its collections, technologies, history, innovations and development perspectives. Thus, 2 collections – Fall-Winter 2005 and Spring-Summer 2006 were displayed on the stand. Plasma screens installed in a branded mini-cooper were playing a corporate video in English and Russian.

The stand was designed according to an “open space” model for better vision and communication: visitors could enter the stand from any side.

Russian partners (both potential and already existing) and consumers could see the progress SPRANDI did in 10 years. During this period the company became one of the leaders on the Russian sports market. SPRANDI experts told about partnership possibilities and future plans.

Footwear and apparel fashion shows were among the most exciting and attention-getting events of ISPO Russia. SPRANDI had its fashion shows during the entire exhibition period which were of great success among the spectators.

SPRANDI gave 10 prizes for “100 meters of sports goods” (back-packs 442-0301) lottery which was conducted by a famous Europa+ news editor GrIgory Pogasyan.

Apart from brand awareness increase and positive image impact, the company gained lots of new business contacts. SPRANDI will continue to take part in specialized tradeshows and events in the future.