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The Three Words – The Three Arenas of Life

Sprandi is successful because the team here shares the values and aspirations of our customers. We also know that people have plenty of choice so it’s vital that our customers enjoy using our products.

Our products are at the core of our all we do. When we develop each new range we start by thinking about what each item will be used for.

From there we can consider what level of performance will be needed, what materials would deliver this performance and how each item should be styled. We often make several versions of a new style before we’re happy to release it for testing.

Testing is fundamental; if something doesn’t work right we don’t want to offer it to our customers. Often after testing refinements are made before a product is certified for manufacturing.

Our core values of “Value, Accessibility, Performance, New Russian & International, Style and Durability” make a lot of sense to people. As a result we've been able to apply them to a diverse range serving many different end uses.

Many of these share attributes which help define how the product should look & perform. These attributes relate to the environments in which our products will be used.

We call these environments our “Worlds”; it reminds us of the essence of what the product should be. Today we structure our product development around “Three Worlds”:

• Sport
• Urban
• Outdoor

Each World is addressed by a separate Range.

Individual products within each category are crafted with the specific requirements of the particular spots in mind; the nature of the surface on which the footwear will be used for example or the pace of the sport with will influence the types of materials used.

Generally the more popular the sport, the wider the choice of specifications to reflected people abilities and budgets.

The Sports World

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Sprandi Sports products are designed for team & individual Sports, played for recreation, fitness and competition at the friendly amateur level. All these sports can be enjoyed by friends and family alike and do not involve a great deal of expense; just some suitable shoes, clothing & space. Product Styling is Athletic, Professional, Confident, and Comfortable with a Contemporary styling.

The Urban World

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The Urban World is a place where most of us live, work and play. The internet, better communications and unprecedented freedoms mean life is more exciting than ever before! A fast pace of life means versatility is key; maximising the time available to get out and experience all life has to offer! Hence the growing trend for more relaxed footwear and apparel that delivers day long comfort. Our Active Life range combines proven Sport technology with contemporary design, a more relaxed styling and fashionable materials. Product is Dynamic yet comfortable, lightweight yet durable; ideal for the needs of modern youth; always on the go, thriving on a rapid pace of life, travelling, working, learning; experiencing all that live has to offer.

The Outdoor World

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Before there were cities we were much closer to Mother Nature, more aware of her power and positive influence in our lives. Over time we migrated to live in the Urban World. Now brick, mortar, technology and machines dominate our lives and slowly the desire to get away from the city, back to our roots is getting stronger…even if only for a short break. Increasingly web are re-learning what our ancestors knew, understanding how Mother Nature can help us enjoy a healthier lifestyle. This realization coupled with an ever present desire to try new things means more of us are relaxing in Nature. Our Earth Gear Brand has been developed to bring our blend of value, performance & style to sport & recreation enjoyed in Nature. Product for the Outdoor World needs to protect the wearer from rougher terrain and the extremes of the weather they may encounter.